A fresh new year is here, and a fresh new look and brand update for babyjo is now to be unveiled. To say it’s been quiet at babyjo this last few years is an understatement, but it’s been a busy 2016 behind the scenes here at babyjo HQ while we develop our new products and make the big decisions on what we want to focus on going forward into 2017.
On a personal level it has been the busiest time of my life. I had a 3rd baby and also completed my design studies. Back in 2013 I felt I hit a wall in terms of the pattern designs that were on babyjo products. I started to research how I could get bespoke prints for my baby clothing and swaddles and realised there was a WHOLE world out there called textile and surface design, and in a nutshell, I was hooked! I fell instantly in love with pattern and design. I embarked on a journey that was to be 3 years long in the study of art design and surface design at the International School of Colour & Design and at The Fashion Design Studio. It was such a magical time of my life to retrain and rediscover my creative side. I was always the creative child drawing and illustrating, so this was like a homecoming for me.
Fast forward to 2017 (wow I can actually say that as of today), and I have been so blessed to spend the past 2 years as a full time textile designer and import manager for Trend Textiles, as well as tinkering with my precious babyjo on the sidelines (in all my spare time *ha ha* on weekends and holidays). The journey of becoming a textile designer has been absolutely wonderful and I have been blessed to design for some of the most iconic brands in the world, and also work with large scale import shipments from China and India. From product conception right through to development and then market launch.
So here we are. I have a huge library of divine designs and it’s time to start revealing the new concept of babyjo designs, which includes not only our famous gorgeous baby wraps and swaddles, but also bonnets, fabric (yes lets get sewing!), and wall art. We will help you design your baby’s world from swaddle to wall! There is nothing more exciting than incorporating beautiful design into your baby’s life. It’s going to be fun 🙂